Why Intent Data Is the Most Underused Asset in B2B Marketing
Mar 2026 · 6 min read
Read more →Integrated Growth Marketing Leader
Orchestrating campaigns that turn intent into revenue.
Integrated campaign strategy, execution discipline, and the revenue mindset to connect both, for technology, healthcare, and wellness brands.
What I Do
Services
Integrated Campaign Management
Cross-channel orchestration that aligns brand, demand, and sales motions.
ABM Strategy
Account-based programs grounded in intent data, segmentation, and revenue targets.
Full-Funnel Demand Generation
Top, mid, and bottom-funnel programs engineered to compound pipeline.
AI-Driven Marketing Programs
Practical AI workflows that scale personalization, content, and ops.
Campaign Analytics and Reporting
Source-of-truth dashboards that connect activity to revenue outcomes.
Marketing Consulting
Senior advisory for teams building or rebuilding the demand engine.
About
Strategy meets execution.
The Demand Arc is built on the belief that pipeline doesn't happen by accident. It's architected. Every engagement starts with strategy, runs through disciplined execution, and ends with measurable revenue impact.
I'm Nimisha Gandhi, a senior integrated campaign and demand generation marketer with 10+ years building full-funnel campaigns that drive engagement, pipeline, and growth.
I partner with marketing teams to bring strategy to life through thoughtful execution and measurable business impact.
Latest Thinking
From the blog
Building a Full-Funnel ABM Program from Scratch
Feb 2026 · 8 min read
Read more →How AI Is Changing Demand Generation in 2025
Jan 2026 · 5 min read
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